Is your drive-thru lane more crowded than ever? Are you experiencing more bottlenecks that slow down service times? From the moment customers pull onto your lot until they leave, all zones should work together to create a smooth and convenient customer experience. Here’s how to make it happen:
Determine what customers want to accomplish in each zone.
Make it easy for customers to...
Drive-thru loyalty program customers visit your restaurant more frequently than occasional customers, and on average they spend more per visit. Having a seamless, easy-to-use loyalty program helps attract these profitable guests. These five tips can help grow your loyalty program and your profitability:
Deliver a fast, convenient drive-thru experience
Personalize the experience to make...
Having drive-thru parts and equipment repaired can put a big dent in your operations budget, especially if you own or operate multiple restaurants. Enrolling in a drive-thru equipment maintenance agreement – at CE we call it our Drive-Thru Protection Plan – can save you money and avoid putting off needed repairs due to budget constraints.
Our Protection Plan provides fixed, low, monthly...
A lot of drive-thru parts and equipment repair shops boast of having factory authorized repairs. However, that can mean different things at different shops. At CE Repairs it means the following:
Every drive-thru part repair starts with a rigorous 35-point inspection. We make sure no needed repairs are overlooked.
Our technicians perform the repairs according to strict manufacturer...
Everyone appreciates fast service, regardless of the product or industry. Congratulations to Taco Bell for providing the fastest quick-service times in the U.S. for the third year in a row. How do they do it? By constantly developing new approaches to serving their customers. These include:
Innovative restaurant designs that cater to different customer preferences
Seamless mobile...
If your drive-thru loyalty program isn’t delivering the results you want, make sure these “do’s” are part of your approach and the “don’ts” are not.
Do:
Make your app simple and seamless to use
Conduct A/B testing to see which strategy works best
Personalize your messaging to loyalty members
Don’t:
Ask for too much data from loyalty customers
Overuse discounts
Put...
Are long lines in your drive-thru lane turning away customers who don’t want to wait. Remote ordering will keep them coming back – as long as it offers a fast, seamless order pickup experience. Here’s how to do it.
Make it easy to order with cell phones, your web site or your social media app.
Let customers know how long it will take to prepare their order so they know when to...
Looking for ways to get the most out of your drive-thru parts and equipment? Don’t forget your headset batteries. Here’s how to get long life and good performance from them.
Regularly clean the contacts and charger ports using a cotton swab moistened with rubbing alcohol. Unplug the battery charger before cleaning.
Plug the charger into a regular electrical outlet, not a...
Drive-thru customers thrive on fast service. One of the key elements in getting their orders to them as quickly as possible is to get it to the kitchen as quickly as possible. Some of the best ways to do that include:
Equipment maintenance. Make sure the order point speaker and microphone are in good working condition at all times.
High-definition audio headsets. Clear...
It’s hard to keep a drive-thru running smoothly without well-maintained drive-thru parts. It’s even harder without enough trained employees. Here are three tips for hiring employees when you need them.
1. Offer Payment on-demand. This enables your employees to access a percentage of the income when they earn it instead of waiting for the next paycheck.
2. Recruit with your social media...