Getting
orders right the first time supports two important drive-thru goals – avoiding
irritated customers and developing loyal ones. Four common methods for getting
the order right include:
Reading the order back
Using a confirmation board
Encouraging remote ordering
Conducting a final double-check at
the pickup point
At
CE, we always double check our drive-thru part repairs...
Today’s
state-of-the-art digital menu boards can do things that were unheard of only a
few years ago. Three capabilities you may be surprised to learn about include:
Using predicative selling
technology to display customized menu options based on time of day, customer
order history, and other data.
Tracking a customer’s redemption
history to create a more personalized...
In
2021, QSR Magazine’s annual drive-thru survey named Chic-fil-A as the best
drive-thru based on customer rankings. The iconic chicken brand earned the top
ranking despite coming in 10th among the top 10 brands in service
times.
With
speed of service such a high priority for drive-thru customers, it might seem
illogical that Chic-fil-A could achieve the top overall ranking. It turns...