If your drive-thru loyalty program isn’t delivering the results you want, make sure these “do’s” are part of your approach and the “don’ts” are not.
Do:
Make your app simple and seamless to use
Conduct A/B testing to see which strategy works best
Personalize your messaging to loyalty members
Don’t:
Ask for too much data from loyalty customers
Overuse discounts
Put...
Are long lines in your drive-thru lane turning away customers who don’t want to wait. Remote ordering will keep them coming back – as long as it offers a fast, seamless order pickup experience. Here’s how to do it.
Make it easy to order with cell phones, your web site or your social media app.
Let customers know how long it will take to prepare their order so they know when to...
Looking for ways to get the most out of your drive-thru parts and equipment? Don’t forget your headset batteries. Here’s how to get long life and good performance from them.
Regularly clean the contacts and charger ports using a cotton swab moistened with rubbing alcohol. Unplug the battery charger before cleaning.
Plug the charger into a regular electrical outlet, not a...
Drive-thru customers thrive on fast service. One of the key elements in getting their orders to them as quickly as possible is to get it to the kitchen as quickly as possible. Some of the best ways to do that include:
Equipment maintenance. Make sure the order point speaker and microphone are in good working condition at all times.
High-definition audio headsets. Clear...