Today’s digital menuboards offer more than just menu information. With the new technologies they have become sophisticated selling tools that can increase sales and profits. Try these techniques for capturing customer attention and raising their average ticket total.
First, design your menuboard for profitability. Make the items that best support your revenue, average ticket sales, and...
Loyal customer programs are a great way to increase revenues in the drive-thru as long as you make it quick and easy for program members to use your app. These four tips will help loyalty members enjoy a good ordering and loyalty program experience.
Allow guests to order their favorite foods with a single click or tap of your app.
Display your menu front and center as soon as...
Regular maintenance is an easy and effective way to keep your drive-thru parts and equipment in good condition. While headsets, timer systems and other internal equipment receive a lot of attention, maintenance for important outside equipment sometimes gets overlooked. Be sure to do the following on a regular schedule:
Vehicle detector loop. Check for cracks, potholes, sludge buildup,...
The dictionary defines “optimize” as making the best or most effective use of a situation, opportunity or resource – a goal every drive-thru operator strives to achieve. To get a head start on optimizing your drive-thru:
Make sure all exit points, parking spots, pull-forward spaces, and designated curbside pickup spots are well-marked and easy to find.
Install a preview board...
Today’s digital menuboards have become one of the best up-selling tools in the drive-thru. Here’s how to use your menuboard to increase average ticket sales and revenues.
Design and lay out your menuboard for profitability. Focus your menuboard strategy on the items that best support your revenue, average ticket sales, and other business goals.
Use video technology. Display video...
Regular maintenance can prevent headsets and timer systems from going down during a busy shift. Your outside drive-thru parts and equipment need to be taken care of as well.
Vehicle Detector Loop. Check the surrounding concrete for cracks, potholes, and minor structural problems. Inspect the wiring and repair any problems immediately.
Communications Equipment. Clean the microphone...
Repeat customers are vital for a successful drive-thru enterprise. Great tasting food is the primary reason customers become loyal customers, but other factors are taken into account as well. According to a recent survey, five top reasons customers patronize drive-thrus on a regular basis are convenience, fast service, order accuracy, menuboards and order confirmation screens. Deliver these...
Today’s
state-of-the-art digital menu boards can do things that were unheard of only a
few years ago. Three capabilities you may be surprised to learn about include:
Using predicative selling
technology to display customized menu options based on time of day, customer
order history, and other data.
Tracking a customer’s redemption
history to create a more personalized...
When
it comes to displaying your menu to drive-thru customers, today’s digital
menuboards are light years ahead of the old static ones – but only if they’re use
good marketing techniques. Turn your menuboard into a non-stop selling machine
with these four design essentials:
Keep
it simple. Don’t
overload the menuboard with too much information.
Make
it organized and easy...
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