The secret to attracting more customers to your drive-thru brand is simple – give them a great drive-thru experience. This can be accomplished by regularly asking, “What have we always done that is still working?” and “What is no longer working that we should do differently?”
From there, get rid of what isn’t working and introduce new strategies that:
Create an improvement plan for...
When you think it about, it’s amazing how many different accessories are needed to keep your drive-thru parts and equipment functioning as they should. From speaker and microphone cables to external vehicle detectors, ear foam holder rings, battery chargers and much more.
At CE Repairs, we stock and sell 95 different drive-thru accessories from leading brands. These include HME, Panasonic,...
Today’s drive-thru headsets are made to provide long life and solid performance if properly maintained. But sooner or later these essential drive-thru parts will need repairs to keep them going. That’s where a CE Repair Warranty and Drive-thru Maintenance Program can help.
Not only do we provide fast, professional drive-thru part repairs, we also save you money. Our protection plans offer...
The drive-thru can be a noisy environment, both inside the restaurant and out. Since garbled communications are a leading cause of order mistakes, it’s important to have built-it sound reduction features in your headset system. These should include:
Noise reduction. This technology uses specially designed circuits to separate speech from extraneous sound.
Echo cancellation. This feature...
Despite continuing long lanes in drive-thru lanes, speedy service remains a top expectation for fast food customers. Getting orders to the kitchen quicker is one way to deliver it.
Remote ordering. Make it easy for customers to place their order by phone, Internet or social media app.
Speed teams. Send out multiple line busters equipped with mobile tablets that can instantly...
Regular maintenance is an easy and effective way to keep your drive-thru parts and equipment in good condition. While headsets, timer systems and other internal equipment receive a lot of attention, maintenance for important outside equipment sometimes gets overlooked. Be sure to do the following on a regular schedule:
Vehicle detector loop. Check for cracks, potholes, sludge buildup,...
Loyalty programs are a good way to increase average ticket sales, encourage return visits, and generate more revenue in the drive-thru. These four strategies can help make your program more effective:
Capture enough data to personalize offers and interact with loyalty members, but don’t ask for so much information that it feels intrusive.
Avoid overusing discounts as this can...
The dictionary defines “optimize” as making the best or most effective use of a situation, opportunity or resource – a goal every drive-thru operator strives to achieve. To get a head start on optimizing your drive-thru:
Make sure all exit points, parking spots, pull-forward spaces, and designated curbside pickup spots are well-marked and easy to find.
Install a preview board...
Are you thinking about adding an additional drive-thru lane at your restaurant to provide better service to customers? This approach works well to reduce wait times in the lane, but it also means adding more drive-thru parts and equipment, including headsets and timer systems. This, in turn, can add to repair costs to keep the equipment in good operating condition.
CE Repairs has a...
Today’s digital menuboards have become one of the best up-selling tools in the drive-thru. Here’s how to use your menuboard to increase average ticket sales and revenues.
Design and lay out your menuboard for profitability. Focus your menuboard strategy on the items that best support your revenue, average ticket sales, and other business goals.
Use video technology. Display video...