Chick-fil-A is not the most popular fast-food restaurant in terms of overall revenue or number of locations. It often has the slowest service times among leading brands, yet customers don’t see it that way due to the brand’s friendly hospitality and service. They rank high in loyal customers, customer satisfaction, and average revenue per restaurant.
Experienced drive-thru operators know what their customers want – easy to read menuboards, fast service times in the lane, hot, fresh and accurate meals, and a good experience. Yet, they often forget their guests care about the people part of the business. And that’s where Chick-Fil-A succeeds. Implementing these tips into your strategy will get customers feeling like you care and appreciate them.