How to Zone Your Drive-Thru for Success

Most drive-thru’s consist of six different zones – approach, entry, pre-order, order, pay and pickup, and exit. Creating a great customer experience requires developing a unique strategy to address the specific outcomes of each zone. To achieve this goal:

·         Analyze. Get very clear on what customers want to do in each zone.

·         Improve. Create an improvement plan for each zone to help make the ordering process simpler and easier.

·         Innovate. Adopt best practices for each zone, including keeping up to date with advances in drive-thru parts and fast food technology such as gamification software.

·         Test and Validate. Test new zone strategies in limited locations. Get feedback from customers and employees and make adjustments as needed before deploying them at all your restaurants.

An effective zone strategy depends on keeping your drive-thru parts and equipment in perfect operating condition. That’s where CE Repairs can help. We offer high-quality repairs from factory authorized technicians, and we back up our work with a full 4-month repair warranty.

Don’t let poorly functioning drive-thru parts sabotage your zone strategies. Call us at 877-731-0334 for fast, professional repairs done right the first time.