Despite continuing long lanes in drive-thru lanes, speedy service remains a top expectation for fast food customers. Getting orders to the kitchen quicker is one way to deliver it.  

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Repeat customers are vital for a successful drive-thru enterprise. Great tasting food is the primary reason customers become loyal customers, but other factors are taken into account as well. According to a recent survey, five top reasons customers patronize drive-thrus on a regular basis are convenience, fast service, order accuracy, menuboards and order confirmation screens. Deliver these ingredients on a consistent basis and customers will return again and again.

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The most important factor in a successful drive-thru is not speed or accuracy, it’s the overall customer experience. Here are four ways to ensure your drive-thru delivers one that keeps customers coming back.

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Making a good first impression is important when guests pull into the lane. Use these three techniques to start things off right with your customers.

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Digital order confirmation boards (an often overlooked drive-thru part) provide a valuable tool for improving order accuracy in the drive-thru lane. But they provide more benefits than just reducing the amount of order mistakes. They also:

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