Despite continuing long lanes in drive-thru lanes, speedy service remains a top expectation for fast food customers. Getting orders to the kitchen quicker is one way to deliver it.
Remote ordering. Make it easy for customers to place their order by phone, Internet or social media app.
Speed teams. Send out multiple line busters equipped with mobile tablets that can instantly...
Repeat customers are vital for a successful drive-thru enterprise. Great tasting food is the primary reason customers become loyal customers, but other factors are taken into account as well. According to a recent survey, five top reasons customers patronize drive-thrus on a regular basis are convenience, fast service, order accuracy, menuboards and order confirmation screens. Deliver these...
The most important factor in a successful drive-thru is not speed or accuracy, it’s the overall customer experience. Here are four ways to ensure your drive-thru delivers one that keeps customers coming back.
Get the order right the first time. Using a confirmation board, encouraging digital ordering, and conducting a final accuracy check will ensure customers drive away with smiles on...
Making
a good first impression is important when guests pull into the lane. Use these
three techniques to start things off right with your customers.
Make
your greetings fun. If
you’ve ever flown Southwest Airlines, think about how their flight
attendants often present the onboard safety announcements in a fun and
entertaining way. Instead of greeting your guests with...
Digital
order confirmation boards (an often overlooked drive-thru part) provide a
valuable tool for improving order accuracy in the drive-thru lane. But they
provide more benefits than just reducing the amount of order mistakes. They
also:
Help increase sales with targeted
marketing
Lower food costs by reducing waste
Reduce employee theft
Provide a better customer
...