Make a Great First Impression on Your Drive-Thru Customers
Making
a good first impression is important when guests pull into the lane. Use these
three techniques to start things off right with your customers.
- Make
your greetings fun. If
you’ve ever flown Southwest Airlines, think about how their flight
attendants often present the onboard safety announcements in a fun and
entertaining way. Instead of greeting your guests with the standard, “Good
morning, may I take your order please?” try shaking things up with
something like, “Welcome to Bud’s Burger World! How may we tantalize your taste buds
today?”
- Use
a digital menuboard. This
flexible drive-thru part lets you connect with customers based on the
appropriate daypart. For example, a guest pulling into the lane at dinner
time isn’t interested in your breakfast fare. Highlighting your complete
meal offerings will connect with them on a more personal level.
- Use
video in the ordering process. In
the drive-thru, video ordering is as close as you can get to the personal,
face-to-face contact that happens inside the restaurant. It allows your
order taker to recognize customers, so they can make welcoming comments,
such as, “Hi, nice to see you again.”
You
can also make a good impression on your crewmembers by keeping your drive-thru
parts and equipment well-maintained. CE delivers fast, professional repairs
for all brands of drive-thru parts. We offer same-day service and free inbound
shipping on most repairs. Call today at 877-731-0334.
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