Use Your Menuboard to Improve Service Times and Sales

A menuboard is one of the most important drive-thru parts. Yet, it often gets overlooked as a way to reduce service times and improve sales. Practicing these tips can help you do both.

• Limit the choices on your menuboard. Displaying too many items creates indecision in customers. Focusing on your most popular and profitable items will narrow the choices, allowing customers to take less time making decisions.

• Keep the menu and pricing up to date. Digital menuboards make it easy to quickly change pricing and promotions. However, it requires diligence to make sure the right information goes on the board at the right time.

• Keep your menuboard clean at all times. When customers have to strain to read the menuboard because of dirt or grime it slows down their decision-making process, causing service times suffer.

• Develop creative ways to use video. While customers are waiting in the queue, show videos of burgers sizzling on the grill or a short slide show of tempting desserts.

Meanwhile, if your drive-thru parts inside the kitchen need repairs, send them to CE Repairs, the experts in fixing damaged drive-thru parts and equipment. If you’re in a rush, be sure to take advantage of our advance exchange program!