Repeat customers are vital for a successful drive-thru enterprise. Great tasting food is the primary reason customers become loyal customers, but other factors are taken into account as well. According to a recent survey, five top reasons customers patronize drive-thrus on a regular basis are convenience, fast service, order accuracy, menuboards and order confirmation screens. Deliver these ingredients on a consistent basis and customers will return again and again.

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These days, B2B and consumers want convenience. For example, in the latest QSR Magazine Drive-Thru Study, 78% rated convenience as their top reason for ordering in the drive-thru. When consumers buy something online, many opt for next-day delivery.

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A lot of things have changed in the drive-thru over the past few years. Longer lines in the queue. Remote ordering. Curbside pickup and delivery. The trend to contactless drive-thru experience. The introduction of kiosks and automatic ordering. Sometimes it seems like it will never end.

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It used to be that the only menu display you needed in the drive-thru lane was your menuboard. Nowadays, communicating menu information also includes pre-order boards, websites, and social media apps. To avoid overloading customers with too much information that can slow down service times, follow these three menuboard principles:

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Despite more cars in the drive-thru lane, fast food customers still expect quick service. You can meet this expectation by offering:

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Generation Z – people born in America between 1996 and 2015 – has two attractive features for drive-thru operators. Gen Z’s love fast food. And there are 74 million of them. That’s a market you can’t afford to overlook!

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Fast food professionals say that providing drive-thru customers with a great experience is the key to repeat business. How do you go about doing that? Here’s our checklist for keeping customers happy so they come back for more.

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