Today’s digital menuboards offer more than just menu information. With the new technologies they have become sophisticated selling tools that can increase sales and profits. Try these techniques for capturing customer attention and raising their average ticket total.

First, design your menuboard for profitability. Make the items that best support your revenue, average ticket sales, and other business goals stand out from the crowd. Display video clips of your best-selling items to make the food items look more alive and tempting.

One of the more recent techniques involves personalizing the menu for individual customers. Track customer histories allows you to display customized menu options that target the preferences of the guest reading the menuboard. Test different content, graphics and videos in various locations on the menuboard and measure which areas yield the best results.

CE’s menuboard is our website. It attracts customer attention by publishing how we repair broken drive-thru parts and equipment and what makes us experts. First, we begin every CE repair with a detailed 35-point inspection. We use quality manufacturer and aftermarket parts. We service all brands, including HME, 3MP/PAR and Panasonic, and all our repairs are 100% satisfaction guaranteed.

We also provide a 4-month warranty to back up our repairs, and equipment maintenance agreements our save money for our customers. The next time you need quality drive-thru part repairs done right the first time, call us at 877-731-0334.