Making a good first impression is important when guests pull into the lane. Use these three techniques to start things off right with your customers.

1. Make your greetings fun. If you’ve ever flown Southwest Airlines, think about how their flight attendants often present the onboard safety announcements in a fun and entertaining way. Instead of greeting your guests with the standard, “Good morning, may I take your order please?” try shaking things up with something like, “Welcome to Bud’s Burger World!  How may we tantalize your taste buds today?”
2. Use a digital menuboard. This flexible drive-thru part lets you connect with customers based on the appropriate daypart. For example, a guest pulling into the lane at dinner time isn’t interested in your breakfast fare. Highlighting your complete meal offerings will connect with them on a more personal level.
3. Use video in the ordering process. In the drive-thru, video ordering is as close as you can get to the personal, face-to-face contact that happens inside the restaurant. It allows your order taker to recognize customers, so they can make welcoming comments, such as, “Hi, nice to see you again.”

You can also make a good impression on your crewmembers by keeping your drive-thru parts and equipment well-maintained. CE delivers fast, professional repairs for all brands of drive-thru parts. We offer same-day service and free inbound shipping on most repairs. Call today at 877-731-0334.