These days, drive-thru customers want diverse menu choices. But they also want to be able to order quickly and simply. Otherwise, they can get frustrated and indecisive, which does not enhance fast, efficient service.
You can make it easier on customers and crewmembers by “decluttering” your menuboard. According to a recent survey, the top five features customers want in a drive-thru menuboard are:
1. Variety of choices 75%
2. Helpful images for ordering 73%
3. Well-organized 71%
4. Easy to understand 66%
5. Easy to find an item and order quickly 66%
If you have a crowded menuboard that makes customers hunt for the items they want, it’s time to assess whether it meets these five criteria. If not, you could be losing business to competitors that have simpler, better organized menuboards.
CE can’t help you with menuboard makeovers. But we can keep your drive-thru parts and equipment in good repair. So when you have a menuboard that makes it quick and easy to order, your crewmembers will be able to provide excellent service.
There’s a reason CE Repairs is a recognized leader in drive-thru parts repairs. In fact, there are a lot of them. The next time you need fast, accurate repairs, give us a call at 877-731-0334.
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