Are you getting your share of the 74 million Generation-Z Americans born between the mid-1990s and early 2010s? If you’re treating them like older customers, probably not. GenZs have different expectations for drive-thru restaurants. If you want them to become your loyal customers, do the following:
Offer remote ordering and mobile payment
Provide a seamless curbside pickup...
The secret to attracting more customers to your drive-thru brand is simple – give them a great drive-thru experience. This can be accomplished by regularly asking, “What have we always done that is still working?” and “What is no longer working that we should do differently?”
From there, get rid of what isn’t working and introduce new strategies that:
Create an improvement plan for...
Despite continuing long lanes in drive-thru lanes, speedy service remains a top expectation for fast food customers. Getting orders to the kitchen quicker is one way to deliver it.
Remote ordering. Make it easy for customers to place their order by phone, Internet or social media app.
Speed teams. Send out multiple line busters equipped with mobile tablets that can instantly...
Loyalty programs are a good way to increase average ticket sales, encourage return visits, and generate more revenue in the drive-thru. These four strategies can help make your program more effective:
Capture enough data to personalize offers and interact with loyalty members, but don’t ask for so much information that it feels intrusive.
Avoid overusing discounts as this can...
Are you thinking about adding an additional drive-thru lane at your restaurant to provide better service to customers? This approach works well to reduce wait times in the lane, but it also means adding more drive-thru parts and equipment, including headsets and timer systems. This, in turn, can add to repair costs to keep the equipment in good operating condition.
CE Repairs has a...
Are more of your drive-thru customers ordering remotely these days? If so, it’s not surprising considering the high number of cars in drive-thru lanes everywhere. These tips can help provide a seamless remote order pickup process for your customers
Make it easy to order. Provide clear, simple navigation on your web site and your social media app.
Provide estimated preparation...
Repeat customers are vital for a successful drive-thru enterprise. Great tasting food is the primary reason customers become loyal customers, but other factors are taken into account as well. According to a recent survey, five top reasons customers patronize drive-thrus on a regular basis are convenience, fast service, order accuracy, menuboards and order confirmation screens. Deliver these...
Have you heard about the latest drive-thru technology that lets you see what’s going on everywhere on your lot? It’s call video detection, and it allows you to track service times at every step of your drive-thru process. This, in turn, allows you to deliver a better customer experience, which is what every drive-thru customer wants.
When you think about it, providing a great customer...
To do a good job day in and day out, drive-thru employees need to know three types of information:
Job expectations. Employees want to know what their job entails and how it should be performed to achieve the desired results.
Performance goals. These are the operational and customer service goals for your drive-thru. Let crewmembers know any time these change.
Multiple...
The most important factor in a successful drive-thru is not speed or accuracy, it’s the overall customer experience. Here are four ways to ensure your drive-thru delivers one that keeps customers coming back.
Get the order right the first time. Using a confirmation board, encouraging digital ordering, and conducting a final accuracy check will ensure customers drive away with smiles on...